Performance Marketing

Opening Meta Ads Manager for the first time can feel like looking at a spreadsheet with far too many numbers. CPM is up. CTR is down. CPC looks good. Cost per purchase changed overnight. ROAS is above 3.0. One campaign has cheap clicks but barely any sales, while another has an expensive CPM and somehow makes more money. The mistake is evaluating each number … [Read more...] about Meta Ads Metrics Explained: CPM, CTR, CPC, CPA and ROAS